Cognitive contrast: Ricardo Mestre’s

I continue with Aarron Walter on contrast Designing for Emotion (2011, A List Apart). On page 25, Walter cites this site by web designer Ricardo Mestre as an example of cognitive contrast:

Mestre’s design doesn’t follow a strict grid; it’s organic. The rich textures, unrefined edges, and layers of flat shapes make it feel more like elegant paper craft than a website. The purple monster that darts from behind a tree and the humorous copy create an emotional imprint on his audience, making this portfolio unforgettable.

Ricardo Mestre's web site

Aarron Walter cites Ricardo Mestre’s as an example of cognitive contrast.

It’s better to visit Mestre’s site as the image above doesn’t capture the entire interactive experience.