Google Analytics

For several months, I’ve been using Google Analytics to understand traffic to and around my web portfolio. (WordPress offers its own statistics for the site you are now viewing.) Below is a capture of a Google Analytics traffic report for that site:

A Google Analytics report for williamp.com.

A Google Analytics report for williamp.com.

So when Google notified me several weeks ago of its Digital Analytics Fundamentals course, I swiftly enrolled. After watching the videos, completing the exercises, and passing the quizzes and final assessment, Google rewarded me with the certificate below:

Google's Digital Analytics Fundamentals course certificate

I completed Google’s Digital Analytics Fundamentals course.

And with further effort, I gained the Google Analytics Individual Qualification, documented with yet another certificate from Google:

My Google Analytics Individual Qualification certificate.

My Google Analytics Individual Qualification certificate.

Google Analytics provides valuable tools not only to marketers (e.g., keyword cost data) but also to developers (e.g., browser and resolution data), User Experience/User Interface (UX/UI) designers (e.g., bounce rate) and others.

My responsive web portfolio – williamp.com

Today I link to my own responsive web portfolio and present some screen captures, too, to show how the site responds to vastly different viewport characteristics.

Screen capture of index page of my web site  - williamp.com - bearing my web portfolio in a Firefox browser

Screen capture of index page of my web site – williamp.com – bearing my web portfolio in a Firefox browser.

Screen capture of index page of web site - williamp.com - bearing my web portfolio in a Blackberry Storm..

Screen capture of index page of my web site – williamp.com – bearing my web portfolio in a Blackberry Storm.