Xpedx provides packaging, printing, distribution, facilities, and e-commerce solutions. It has a fantastic logo – an ambigram (which means it can be read from more than one direction). Invert the logo and it still lands, like a fallen cat, on its swift feet. And it has its own white space arrows, one between the “x” and “p” and another between the “d” and “x.”
The cleverly designed letters of the abbreviation for The Australian Institute of Marine Science – AIMS – combined with their reflection depict a fish, forming the logo for this institution. Holy mackerel!
The ubiquitous FedEx logo has won accolades for its tight, sans-serif design and use of white space between the E and x to form an arrow suggesting movement and perhaps even precision.
The FedEx logo has translated well into Arabic, a language read right-to-left, and the white space arrow flows in the same direction as the text. To the right, another white space can be seen as an incomplete upward arrow.