From leather keychain to a product in the Apple store in just one year

Designer Mike Macadaan describes how his idea for a leather keychain resulted in the Cord Taco™, a cord storage case, for sale in the Apple store in just one year as well as the Cordito™ and the Cordlupa™ which organize multiple cables.

The Cord Taco at Apple.com.

The Cord Taco at Apple.com.

 

The Cord Taco should not be eaten.

The Cord Taco should not be eaten.

A suite of products for thwarting cable tangles.

A suite of products for thwarting cable tangles.

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