New York City-based Movable Ink describes agile email marketing thus:
Rather than being frozen in time when the marketer hits “send”, emails become containers for live content that adapt to when, where, and how recipients open and interact with messages. Building relevant communications becomes easier for the marketer, and results in deeper engagement with the consumer.
Movable Ink offers this explanation of changes in email marketing:
Yes, perhaps paleontologists and other scientists may be dismayed slightly by the depiction of linear evolution through the black icons on the left of the pink arrow, but Movable Ink is up to something nifty, isn’t it?
A sneeze diverted a recent conversation into discussion of my Bionaire ultrasonic humidifier and how it resembles the old third generation iPod Nano although, unlike the iPod Nano, the humidifier does not lack a simple on/off switch. A suggestion that the iPod influenced the humidifier, if a stretch, may seem less so given that my interlocutor works in the user interface (UI) design field. What do you think?
An Apple iPod Nano 3rd generation and a Bionaire humidifier (not to scale as the iPod Nano is relatively enlarged here).