Google Analytics

For several months, I’ve been using Google Analytics to understand traffic to and around my web portfolio. (WordPress offers its own statistics for the site you are now viewing.) Below is a capture of a Google Analytics traffic report for that site:

A Google Analytics report for williamp.com.

A Google Analytics report for williamp.com.

So when Google notified me several weeks ago of its Digital Analytics Fundamentals course, I swiftly enrolled. After watching the videos, completing the exercises, and passing the quizzes and final assessment, Google rewarded me with the certificate below:

Google's Digital Analytics Fundamentals course certificate

I completed Google’s Digital Analytics Fundamentals course.

And with further effort, I gained the Google Analytics Individual Qualification, documented with yet another certificate from Google:

My Google Analytics Individual Qualification certificate.

My Google Analytics Individual Qualification certificate.

Google Analytics provides valuable tools not only to marketers (e.g., keyword cost data) but also to developers (e.g., browser and resolution data), User Experience/User Interface (UX/UI) designers (e.g., bounce rate) and others.

Advertisements

3 thoughts on “Google Analytics

  1. I like the helpful info you supply in your articles.
    I will bookmark your weblog and check again right
    here regularly. I am relatively sure I will be informed plenty of new stuff right right here!
    Best of luck for the next!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s