For several months, I’ve been using Google Analytics to understand traffic to and around my web portfolio. (WordPress offers its own statistics for the site you are now viewing.) Below is a capture of a Google Analytics traffic report for that site:
So when Google notified me several weeks ago of its Digital Analytics Fundamentals course, I swiftly enrolled. After watching the videos, completing the exercises, and passing the quizzes and final assessment, Google rewarded me with the certificate below:
And with further effort, I gained the Google Analytics Individual Qualification, documented with yet another certificate from Google:
Google Analytics provides valuable tools not only to marketers (e.g., keyword cost data) but also to developers (e.g., browser and resolution data), User Experience/User Interface (UX/UI) designers (e.g., bounce rate) and others.