Rachel Pasqua offers many insights on smartwatches from how they may drive demand for location-based messaging and voice search to how they are more likely to be quickly adopted than Google Glass.
An Apple smartwatch.
In April, I posted on “The Elements of Style” applied to analytic design. Darkhorse Analytics of Edmonton, Alberta, Canada, has this presentation demonstrating the reduction of non-data elements to improve the data-ink ratio of a bar chart. I combined the original and the final images to create a before-and-after image below:
The original bar chart, left, and the re-designed bar chart, right.
Re-designing reduced the image size to less than 10% of the original, a huge reduction which indicates the potential for expediting image loading.
Lee Munroe offers an alternative to the “sign-up first” approach.
Imagine if you walked up to a clothes store you had never been in before and you were only able to see the outside. In the window, instead of clothes they have icons with brief descriptions of the clothes. Then if you want to enter to look at the clothes or try them on the shop asks you for your personal details. A photo of yourself. Where you live. Then they ask you for 5 of your friend’s emails so you can invite them to the shop (that you still haven’t entered and don’t know if it’s any good yet). You eventually get in and realize it’s not what you wanted. Afterwards you start receiving letters from them in the mail every day until you ask them to stop.
He describes Luke Wroblewski’s idea of gradual engagement, an alternative to that ordeal, as something like this: Hey, here’s a product we made, give it a try. If you like it, you should sign up so you get even more value.
According to this article from Litmus:
Mobile opens hit a plateau from May through July, but August saw a 3% leap and mobile opens now represent 47% of market share—a new record high, and nearly a 24% change since a year ago. In response, desktop and webmail clients have dipped slightly; with desktop opens at 32% and webmail at 21%.
Toronto-based Bionym, founded in 2011, offers the Nymi to solve identity problems associated with digital devices. Here’s an excerpt from the factsheet for the Nymi:
We’ve noticed the increase of important and sensitive information online, now accessible through smartphones. We’ve been harassed by the endless stream of prompts, passwords, PINs and locks. We’ve lost our identities to the endless stream of numbers and logins. Well, we’ve found a better solution that both heightens personal security and allows a user to take back their identity. We’ve solved it with a heartbeat.
The Nymi uses your unique electrocardiogram (ECG) to authenticate your identity through an embedded sensor. It then uses Bluetooth Low Energy to communicate your identity to all of your devices, bypassing any verification obstacles. It’s a personalized solution that allows you to access the technology you love on your terms.
The Nymi also has motion sensing and proximity detection that allows users to perform remote, gesture-specific commands, creating a dynamic and interactive environment. A simple twist of the wrist can unlock your car door.
Quick Response (QR) code (for my web portfolio).
In this 7 November 2012 blog post, David Moth offers eight tips on using quick response (QR) codes. I use TapMedia, Ltd.’s, QR Reader for iPhone, iPad and other Apple products. It’s available for free.