Wooga, which develops “social games” and is based in Berlin, Germany, tells about realigning (I wonder if something went slightly askew in language translation) its logo in The New Wooga Logo: Realign over Redesign. The motivation is largely captured in this sentence: The logo space for Bubble Island on the iPhone or iPad is only 10×10 pixel [sic]:
Still, this paragraphs adds more:
The old logo was designed for web applications, which allowed several shades and highlights and a more complex visual appearance. Designing for mobile has to take different aspects into account: such as data size. If you small shrink the logo for mobile, the intricacies of the old design would become blurry. Wooga also uses the logo for in-game items on web and mobile and with this in mind three key factors emerge: legibility for smaller screens, reducing logo related bugs and emphasizing the existing features of the logo.
The new logo (below right) seems a touch less anthropomorphic, a touch less personified. While I slightly prefer the former, it had fewer constraints than the newer, which probably is quite satisfactory. To further reduce the logo’s footprint and perhaps loading time, some have mentioned that Wooga could eliminate the gray “W” as it is redundant.